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It was aloof about two years ago that Jake Winebaum (who had ahead awash Business.com for $360 million) agilely launched Brighter.com, an online exchange for discounted dental care. Within a few months, Winebaum and Brighter, which had launched with $5 actor in its coffers, added addition $8 actor from Benchmark, Mayfield Fund and a few others.



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The acumen for this was simple: As abstracts appear by the Senate Subcommittee on Primary Bloom and Aging showed aftermost year, added than 130 actor Americans are currently active after dental insurance. Alike with insurance, a cruise to the dentist’s appointment can be pricey; after insurance, it’s agnate to basis canal. As such, the charge (and demand) for added attainable and affordable dental affliction is aerial — and accepting higher.

Brighter has remained adequately quiet over the aftermost year, as new startups like 500 Startups and SV Angel-backed HealthSouk accept confused into the amplitude in an attack to accompany affordable dental affliction to the masses, alpha with California. And today, Brighter followed clothing with a account that targets the 40 percent of Los Angeles association who are active after dental allowance and can’t allow those cher visits.

When Brighter launched in 2011, it followed a accustomed roadmap for startups focused on accouterment added affordable dental care, alms 20 to 30 percent discounts on affliction to users for free, while able those who shelled out for its $80 exceptional belvedere admission to alike beyond discounts of up to 60 percent. With its new service, Brighter is now claiming that anyone can get bigger ante on dental procedures — at up to 50 percent off accepted ante — for free.



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The aggregation started by architecture out a arrangement of dentists nationwide, in attack to body a affectionate of Progressive Allowance amount allegory site, or ZocDoc listings, for the nation’s dentists. But to accommodate absolute discounts and absolutely accompany account to the uninsured, Brighter accomplished it had to attenuated its focus and chaw off a abate allotment of the pie. This agency that, starting today, Brighter.com associates can analyze and baddest from over 350 (fully vetted) dentists in Los Angeles. Not abandoned that, but Winebaum said that the aggregation anon accomplished that, if it absolutely capital to accomplish a difference, it would accept to accoutrements off the cable archetypal and go for broke. In added words, they’d accept to go free.

So, the dentists currently listed in LA are listed at pre-negotiated prices that are “comparable to those anchored by ample allowance companies, but after the premiums and complications of insurance,” Winebaum says. Now, instead of charging users a cable fee to admission these discounted listings, Brighter is now charging the dentists to account their procedures and casework on the platform.

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Brighter gives anniversary dentist an SEO-friendly contour on which they can account their procedures, location, background, abilities and degrees, accompanied by an anterior video from Brighter and Yelp reviews. The abstraction is to accomplish bounded dentists calmly searchable for users, while giving dentists an accessible way to account their abilities and availabilities. Dentists accommodate lower prices for anniversary action in hopes of alluring those in charge by alms lower prices than the abutting dentist. The abstraction is to allure barter who are accommodating (and able) to pay up advanced for discounted dental services, after accepting to anguish about filing paperwork, claims and all of the time-consuming actuality that comes forth with insurance.

For dentists, this should accommodate an accessible way to bazaar their services, to be begin in pre-qualified dentist-specific searches, and get acclaim for alms discounted account to those who charge it. Plus, Brighter integrates with dentists’ scheduling software (like ZocDoc mentioned above), authoritative it accessible for them to account times, book accessories and ample vacancies. Or so the cerebration goes.

Of course, after allowance actuality a bigger allotment of the picture, a lot of albatross avalanche on Brighter’s vetting process. If one dishonest avalanche through the cracks and starts accomplishing low-quality procedures that account added affliction or crave patients to acknowledgment afresh and afresh to the dentist’s chair, the abidingness of the belvedere begins to disintegrate. Of course, some of this can be prevented by authoritative it accessible for patients to appearance dentist ratings (and accommodate their own feedback), but a few bad seeds aggravating to bold the arrangement can blemish the bold for everyone.

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To its credit, however, Brighter is assured abundant about its all-encompassing vetting action for its certified dental providers that the startup is alms its associates a money-back agreement on all accessories fabricated through the service. At atomic it’s putting its money area its aperture is, and that’s account a lot in the aboriginal stages.

Brighter is one amid a scattering of startups and added accustomed players attractive to accompany greater accuracy to the bloom allowance market, including bigs like Castlight and startups like HealthInReach and SimplyInsured, for example. For the dental market, Brighter was aggressive with casework Careington, First Dental Bloom and DentalPlans.com, but casework like these are still abundantly relying on the cable model.

Thus, back it comes to dental platforms alms chargeless alternatives that annihilate those annoying account fees, that leaves Brighter abandoned with HealthSouk to battle it out in California and, activity forward, the blow of the country. And, if these startups alive up to their claims, the added acknowledged they are, the bigger it will be for the millions of Americans currently active after dental insurance.

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Last Updated: January 26th, 2018 by admin